We believe that your brand is your business’s most important asset, and that consumers will be drawn to it through stories that engage, entertain and inform.

Crafting A Brand helps craft beverage producers, tourism stakeholders and other organizations achieve better business outcomes by connecting with their audiences on an emotional level. We believe the most effective way to attract consumers to your brand is through stories that engage, entertain and inform.

We’re designers, writers, artists, content-makers and thinkers—and we produce engaging marketing campaigns and creative communications tools that help consumers understand what’s special and unique about your brand.

Crafting A Brand is based in the Village of Pittsford, NY near the city of Rochester, the Finger Lakes region, and their thriving craft beverage and tourism industries. The company was founded by agency veteran Glenn Clark in 2003 as Clark CSM Marketing Communications. In 2018 Clark CSM rebranded as Crafting A Brand to demonstrate a commitment to serving and supporting the craft beverage and tourism industries, and to telling compelling brand stories that attract customers and grow businesses.

Services

BRAND STRATEGY

Brand Audits
SWOT Analysis
Research
Positioning
Naming
Identity
Standards

CREATIVE

Design
Copywriting
Identity
Labels
Packaging
Collateral Materials
Signage
Point-of-Sale Merchandising
Trade Show and Festival Displays
Branded Merchandise and Wearables

VIDEO

Web and social media
Drone
Animated Videos

ONLINE + DIGITAL

Website Design
Landing Pages
Content Development