May 23, 2019

We won a Telly Award for a 360-degree VR video we made for Corning with Virginia-based Frameless Technologies. Essentially, this was an immersive video experience, viewed through a VR headset. 360 videos are a great way to share your destination or consumer experience in an incredibly engaging way—I'm happy to tell you more about it if you're interested in learning more.

I'm preparing the central-Florida based Southern Aurora Brewingfor a launch early this summer. I'll share that work here when it's public.

We're packaging 900 bottles of Quinby Reserve Small Batch Bourbon next week at Black Button Distilling. I've been working with Bill Quinby since January to develop the branding and packaging for this product out of Central Virginia.

My youngest daughter graduates from high school in just over a month. June will be a busy time, with "lasts" (last prom, last Jazz concert, last parade, etc.) scheduled every week from here on out.


May 15, 2019

  • Wrapping up a rebrand for United Helpers (a healthcare and human services organization in Northern New York's St. Lawrence County). Immense thanks to Cathy Hines of The Marketing Collaborative for partnering with me on this two-year journey!

  • Another big finish:Since January I've been working with Lori Sussle Bonanni of Elssus and the Finger Lakes Tourism Allianceto plan, promote, brand, and manage their 100th anniversary gala event. It was an honor to be a part of this historic event. We created this video to tell the story of 100 years of tourism in the Finger Lakes. 

  • I'm spending a good deal of time on Keuka Lake and loving every minute of it. I'm helping Bully Hill Vineyards prepare to commemorate their 50th Anniversary in 2020, doing some branding and design work for Antler Run Distilling, and discovering breweries and wineries along the way.

  • I'm helping to launch a new bourbon out of McClean, Virginia called Quinby Reserve, and a spirits brand called Aventyr (based in southern Rhode Island). I also completed packaging assignments for O'Begley Distillery and Lunkenheimer Brewing this month.

  • Reading Company Of One by Paul Jarvis. It's about how to scale an organization by leveraging external resources instead of adding employees—an approach that I've embraced since launching Crafting A Brand fifteen months ago.

  • And, like the rest of you in the northeast, I'm ready for some warmer weather and sunshine.

  • Cheers!