September 12, 2019

Finalizing details to speak at the Ontario Craft Brewers Conference in late-October.

Planning drone video shoots in the Finger Lakes and the Adirondacks this Fall.

Finally booked my registration for the New York State Tourism Association Annual Meeting later this month. Looking forward to seeing all of my tourism friends!


September 5, 2019

Don Cazantre from the Syracuse Post Standard interviewed me about recent challenges in the Upstate New York beer industry. You can read it here. 

I'm looking forward to seeing my tourism friends and colleagues at the NYSTIA Annual Meeting later this month. 

Louisville's Moonshine University is launching a new blog and I'm working on an article about beverage branding for the November issue. I'll share it her when it's finished. 



August 15, 2019

I was a guest on The Currency podcast. You can listen to it here. 

Reading this: Digital Minimalism

Most importantly, Maria and I are preparing to send our youngest daughter off to college in one week. We're both feeling a mix of pride, fear, joy and sadness! 


July 25, 2019

I'm thrilled to be working with Meghan Lawton at the Cortland CVB on their 2020 Travel Guide. 

Our work with Bausch + Lomb was covered by WXXI and other media outlets last week.


July 18, 2019

I'm on vacation (hiking in the Adirondacks)! 


July 11, 2019

Beer is booming in Rochester: I was interviewed by Miami-based journalist Matthew Meltzer last week for this article about the booming craft beer scene in Rochester.

Podcast: Rochester-based marketing strategist Mike Gastin invited me to be a guest on his podcast The Currency. I'll let you know when it goes live.  

Beer Festival: I'll be at the Other People's Pints festival at Rising Storm Brewery in Livonia, NY with my pal Bill Ritchie from Mobile Craft Canning this Saturday. 

Summer's here: My wife, daughter and I saw Jade Bird, Father John Misty and Jason Isbell at CMAC a few weeks ago. What a great show! Next week: Tedeschi Trucks Band, and then a few days hiking in the Adirondacks. 


June 27, 2019

The New York State Tourism Industry Association (NYSTIA) Tourism Excellence Awards are right around the corner—and the deadline for awards submissions is tomorrow (June 27th). We're busy wrapping up our submission for the Finger Lakes Tourism Alliance 100th Anniversary Gala. 

Reading "Scale Or Fail." 


June 20, 2019

Workinman is an interactive game design and development studio here in Rochester with big-name clients like Disney, Nickelodeon, and Intel. I began working with them a few weeks ago on a virtual reality gaming experience for a Fortune 500 client. I'll share more about that as the work gets executed. 

On Tuesday I'm facilitating a brand strategy workshop with RABEF (Rochester Area Business Ethics Foundation) at St. John Fisher College  to help them refine their brand promise and positioning.

June 6, 2019

I'll publish the 150th edition of Three Things Every Thursday this week. Over 1700 subscribers receive it, and I'm grateful for the attention of each reader. If you're not a subscriber, you can become one here. 

Bausch + Lomb has asked us to collaborate with them to produce a lobby-sized visual timeline of the company's history in Clearwater, Florida.  

I loved every minute of Rocketman. 

I invite you to follow Crafting A Brand on Instagram! 

The Rochester Real Beer Week Expo happens this Saturday, and the lineup of local and national breweries is astounding.



May 30, 2019

If you want to taste a whole bunch of beers from some of the most innovative regional breweries, I'll see you at the Rochester Real Beer Expo in the South Wedge on June 8th. 

My longtime friend Kurt Pakan invited me to be the "featured guest" at his weekly coffee club. I'm in the hot seat this Friday morning at 8:30 at Boulder Coffee in the South Wedge. Feel free to join us. 

Listening to the long-titled but very good audiobook Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Loyalty by Laurence Vincent. Well worth your time if you want to get strategic about your brand.



May 23, 2019

We won a Telly Award for a 360-degree VR video we made for Corning with Virginia-based Frameless Technologies. Essentially, this was an immersive video experience, viewed through a VR headset. 360 videos are a great way to share your destination or consumer experience in an incredibly engaging way—I'm happy to tell you more about it if you're interested in learning more.

I'm preparing the central-Florida based Southern Aurora Brewing for a launch early this summer. I'll share that work here when it's public.

We're packaging 900 bottles of Quinby Reserve Small Batch Bourbon next week at Black Button Distilling. I've been working with Bill Quinby since January to develop the branding and packaging for this product out of Central Virginia.

My youngest daughter graduates from high school in just over a month. June will be a busy time, with "lasts" (last prom, last Jazz concert, last parade, etc.) scheduled every week from here on out.


May 15, 2019

  • Wrapping up a rebrand for United Helpers (a healthcare and human services organization in Northern New York's St. Lawrence County). Immense thanks to Cathy Hines of The Marketing Collaborative for partnering with me on this two-year journey!

  • Another big finish:Since January I've been working with Lori Sussle Bonanni of Elssus and the Finger Lakes Tourism Alliance to plan, promote, brand, and manage their 100th anniversary gala event. It was an honor to be a part of this historic event. We created this video to tell the story of 100 years of tourism in the Finger Lakes. 

  • I'm spending a good deal of time on Keuka Lake and loving every minute of it. I'm helping Bully Hill Vineyards prepare to commemorate their 50th Anniversary in 2020, doing some branding and design work for Antler Run Distilling, and discovering breweries and wineries along the way.

  • I'm helping to launch a new bourbon out of McClean, Virginia called Quinby Reserve, and a spirits brand called Aventyr (based in southern Rhode Island). I also completed packaging assignments for O'Begley Distillery and Lunkenheimer Brewing this month.

  • Reading Company Of One by Paul Jarvis. It's about how to scale an organization by leveraging external resources instead of adding employees—an approach that I've embraced since launching Crafting A Brand fifteen months ago.

  • And, like the rest of you in the northeast, I'm ready for some warmer weather and sunshine.

  • Cheers!